Saturday, May 05, 2007

Bad Ad

Last week, while driving over to Winona along I-90, I noticed a billboard for a local Kwik Trip convenience store. They apparently wanted to promote the fact that they offered diesel fuel to drivers of the many 18-wheelers that cruise through there. But the billboard said, "Semi Accessible Diesel." Who was the genius who came up with that one?

2 Comments:

Anonymous Anonymous said...

It does appear to be a half measure.

6:32 PM  
Anonymous Anonymous said...

"Your semi can get to our diesel. "

Seven words, the recommended maximum length for billboard headlines.

6:35 PM  

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